Marketing Manager Job

In today’s dynamic and competitive business landscape, the role of a Marketing Manager has never been more critical. This multifaceted position is the linchpin of any successful marketing strategy, driving the growth and success of organizations across industries. As a Marketing Manager, you become the visionary architect behind brand promotion, market expansion, and revenue generation.

About ByteDance

Established in 2012, ByteDance’s mission is to foster creativity and enhance the quality of life. With a suite comprising over a dozen products, encompassing Social TikTok, Helo, and Resso, along with platforms tailored for the Chinese market such as Toutiao, Douyin, and Xigua, ByteDance has seamlessly facilitated the connection, consumption, and creation of content, making these experiences more delightful and engaging.

Why Choose Us

Creation forms the very essence of ByteDance’s mission. Our products are meticulously crafted to fuel the imagination’s fire. This holds doubly true for the teams that bring our innovations to life.

Together, we are the champions of creativity, dedicated to enriching lives – an aspiration we diligently pursue each day. To us, every challenge, no matter how enigmatic, represents an opportunity; an opportunity to learn, innovate, and flourish as a unified team. Status quo? Unacceptable. Courage? Always.

At ByteDance, we create in unison and evolve together. This is how we make a profound impact – not just for ourselves but for our organization and the community we serve. Join us.

About Lemon8

Lemon8 is a social media platform firmly committed to constructing an inclusive and diverse community where individuals can unearth new content and creators on a daily basis. Lemon8 endeavors to inspire the community across a multitude of categories, encompassing gastronomy, fashion, beauty, skincare, travel, and beyond. Users can share photographs and videos while actively engaging with one another through features like likes, comments, and sharing. Lemon8 is currently accessible on both iPhone and Android devices in the USA, UK, Japan, Singapore, Thailand, Indonesia, Malaysia, and Vietnam.


  • Pioneering and executing innovative marketing strategies that harmonize with prevailing trends in pop culture.
  • Overseeing and optimizing marketing initiatives directed towards creators and content, ensuring effective engagement with our target audience.
  • Cultivating strong stakeholder relationships, and fostering collaboration with cross-functional teams both within and outside the organization.
  • Leveraging analytical and strategic acumen to establish campaign objectives and gauge success.
  • Orchestrating partnerships, instigating assessments, and overseeing diverse marketing collaboration opportunities.
  • Staying abreast of industry trends and emerging technologies to sustain a competitive edge. Actively brainstorming and pragmatically evaluating pioneering strategies to realize our objectives.


  • Possession of a Bachelor’s degree or higher in Marketing, Business, or a related field.
  • Accumulated 3-5 years of experience in digital marketing, with a specialization in creator marketing and content marketing being highly desirable.
  • Demonstrating a profound comprehension of pop culture and a commitment to staying abreast of contemporary trends.
  • Exhibiting robust project management and cross-functional team leadership capabilities, both internally and externally, with a strong focus on stakeholder management.
  • Distinguished by analytical thinking and a results-driven mindset.
  • Proven adaptability in a fast-paced startup environment.
  • An eager learner, avid consumer of social media, and an experienced content creator.

ByteDance is unwavering in its commitment to crafting an inclusive environment where employees are recognized for their skills, experiences, and unique viewpoints. Our platform unites individuals from around the globe, and so does our workplace. At ByteDance, our mission is to ignite creativity and enrich lives. In our pursuit of this goal, we ardently celebrate the diversity of voices and strive to create an environment that mirrors the myriad communities we touch. We are deeply passionate about this, and we hope you are too.

ByteDance Inc. is dedicated to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected reasons under applicable laws. Should you require assistance or a reasonable accommodation, please reach out to us at

Job Information

For Pay Transparency: Compensation Description (annually)

The base salary range for this position in the selected city is $96,000 – $198,444 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is just one component of the Total Package provided to compensate and acknowledge employees for their contributions. This role may also be eligible for additional discretionary bonuses/incentives and restricted stock units.

At ByteDance/TikTok, our benefits are thoughtfully designed to reflect our company culture and values, create an efficient and inspiring work environment, and support ByteDancers in giving their best in both their professional and personal lives. Eligible employees can avail of the following benefits:

  • We provide 100% premium coverage for employee medical insurance, and approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. We also offer Dental, Vision, Short/Long-term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. Additionally, we provide Flexible Spending Account (FSA) options such as Health Care, Limited Purpose, and Dependent Care.
  • Our time off and leave plans include 10 paid holidays per year, along with 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure), 10 paid sick days per year, 12 weeks of paid Parental leave, and 8 weeks of paid Supplemental Disability.
  • We also offer generous benefits for mental and emotional health through our EAP and Lyra, a 401K company match, gym memberships, and cellphone service reimbursements. It’s important to note that the Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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